In these monthly emails, we’re going to pull back the curtain at Bottlecapps and reveal our answers and solutions to some of the common questions we hear from retailers, distributors, and brand partners across the industry. For example, what’s the secret to having a successful app or website and are there things I can learn from other stores? What’s new in the world of digital brand promotion? What are some of Bottlecapps’ newest platform features and what new tech updates are planned for the near future? There’s a lot to explore, so let’s get into it!
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At Bottlecapps, we drink TOGETHER. As a retail or brand partner, we consider your relationship to be personal. We strive to get to know you and your business in the same way that you might do with your pal at the neighborhood bar. Below are a few business partners we hope to be ‘drinking with’ for many years to come!
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As we approach the season of Hustle and Bustle, it gets easier and easier to punt important projects to January. For this reason, we love to celebrate our clients who stay ahead of the curve. If there is one thing we love over here at Bottlecapps, it’s a dedicated team with a game plan, and Campari Group has that in spades!
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Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have rolled out for Q4 (Oct-Dec) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃
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Introducing the new feature: ‘Product Aisle Locator’ available for all our e-commerce apps and websites! Now, helping users find their favorite products is a breeze. Displaying product aisle locations online helps users in quickly finding desired items online or in-store. This feature enhances user experience, fosters higher satisfaction and generates loyalty. Users are more likely to complete purchases, thereby improving conversion rates and repeat business, resulting in a win-win for both customers and retailers.
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Our brand partners will be pleased to discover another new feature: Ad Banners on sub-category pages. Elevate the shopping experience as users explore an array of fine spirits. From whiskies to red wines, these banners help navigate users to their preferred subcategories with these eye-catching banners while helping them enjoy an enhanced, visually appealing journey! This simplifies product discovery, making it easy for customers to find their beverages quickly. This feature boosts sales by promoting specific products within subcategories, provides visual appeal, and increases customer engagement, ultimately benefiting retailers, consumers, and brands.
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ABInBev’s ‘Store of the Future’ Project
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When it comes to BevAlc and industry stalwarts, they don't come much bigger or tenured in their dominance than ABInBev. So, then, when you are contracted, not once, but twice on special technology-focused projects by the alcohol giant, it goes without saying that Bottlecapps is very thankful and proud to do 'the work'! This assignment centered around bringing to life a 'demo digital storefront'. The website for both desktop and mobile, would be enabled with full ecommerce activation modules that would allow patrons at events and tradeshows to interact with what ABInBev believes is the 'Store of the Future'. The demo site highlights both basic ecommerce utilization as well as advanced innovations with a user friendly look and feel. The goal is to educate and entice c-store and off-premise bev alc retailers toward moving closer to a digital offering of their brick and mortar to the end shopper. Word on the street is that the site was a huge success in it's first live showing - so go us!
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Big, sneaky, and scary. No, we’re not talking about monsters. We’re talking about some of the most heart-poundingly great liquor stores in North America.
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BIG. That’s the only way to describe Argonaut Liquors in Denver, Colorado. Despite the fact that Argonaut is the largest liquor store in Denver, a city loaded with behemoth stores, they are still family operated. That’s been the case for over 50 years. They’ve won countless awards and clearly know what they’re doing, so when they added BottleVision Digital Signage from Bottlecapps, they put some serious thought into it. Now, the minute customers walk in the store, they’ll see exactly what Argonaut wants them to see. Argonaut can promote their online platform with ease and simplicity, targeting customers of all kinds. Product Specials, Flash Sales, Goblins, Tastings, Events, all these things and more can be found displayed via BottleVision throughout the enormous monstrosity of a liquor store known as Argonaut. Check it out … if you dare 🧑🚀
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SNEAKY. When it comes to creative approaches to the liquor-store game, Liquorland of North Texas is sneaky good. Owner and friend of Bottlecapps, Smit Shah has always had a ghoulish eye for innovation and design. That’s why his stores stand out above the crowd. Hauntingly-beautiful stores (inside and out) have always been the M.O. for Liquorland, but this new drive-thru feature is really next level. I could write all about it, but a picture is worth a thousand words. Take a look at this spine-chilling new take on one of his stores 🚙
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SCARY. Scary good, that is. Sure, we’ve seen some pretty spectacular stores through the years in the United States, but don’t let that fool you into thinking Canada doesn’t have something to say about that. With a killer selection of everything, particularly craft beer, and a location to die for, Urban Cellars of Calgary is also a family-run business with absolutely no fear of those that lurk below them (in the lower 48). Countless 5-Star reviews back that up ⭐⭐⭐⭐⭐
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Band-Aid, Kleenex, Uber, etc. - some brands are synonymous with a category, while all others have to work at it a bit harder. In Bev Alc, that’s where Bottlecapps’ targeted digital tactics come in to play, providing share of voice for brands through aimed messaging when and where consumers are shopping 🛍️
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Upcoming Sponsored Brands - November 2023
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- Because the movie Halloween (1978) was on such a tight budget, they had to use the cheapest mask they could find for the character Michael Meyers, which turned out to be a William Shatner Star Trek mask. Shatner initially didn’t know the mask was in his likeness, but when he found out years later, he said he was honored.
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- The first Jack O’Lanterns were actually made from turnips.
- The word “witch” comes from the Old English wicce, meaning “wise woman.” In fact, wiccan were highly respected people at one time. According to popular belief, witches held one of their two main meetings, or sabbats, on Halloween night.
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- Fifty percent of people prefer to receive chocolate candy for Halloween, compared with 24% who prefer non-chocolate candy and 10% who preferred gum.
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- In 2022, ready-to-drink (RTD) beverages enjoyed a notable popularity boost during Halloween celebrations, with dollar sales increasing 10.9% from 2021.
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Remember to Drink Responsibly, and instead of that ‘buzzed booze run’ use BottleRover.com to have your all your spooky spirits DELIVERED - for FREE 🚚
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